Ugo Ifezue

Senior Product Designer

About

A Senior Product Designer with over a decade of experience, Ugo Ifezue specializes in crafting intuitive, revenue-driving experiences within fintech, healthtech, and consumer SaaS. He leverages behavioral insights, experimentation, and refined design to simplify complex workflows, transforming users into loyal, paying customers and leading cross-functional teams from strategy to successful execution.

Work Experience

Product Design Lead

Nestcoin

Oct 2021 - Mar 2025

Led product design initiatives for a fintech company, driving significant improvements in payment processing, compliance workflows, and product development efficiency.

  • Led design for InstantPay, a global settlement rail for enterprise merchants, reducing payout time from 15 minutes to 58 seconds.
  • Simplified complex FX, AML, and KYC processes into a three-step live status UI, cutting cancellations by 65%.
  • Built a token-based design system, powering 5+ Nestcoin products and reducing design-development friction by 40%.
  • Partnered cross-functionally to launch a multi-tier KYC model, increasing daily throughput by 85%.

Senior Product Designer

Bundle

Aug 2019 - Sep 2021

Directed end-to-end product and brand experience for a crypto platform, serving over 650,000 users across mobile and web.

  • Owned end-to-end product and brand experience across mobile and web platforms, serving over 650,000 users.
  • Led visual identity, design systems, and product UX with a focus on onboarding, wallet, and peer-to-peer crypto payments.
  • Designed and iterated monetization flows (fees, swaps, limits), contributing to revenue growth and increasing user trust.
  • Initiated growth experiments that improved onboarding completion and referral adoption by double digits.

Senior Product Designer

Toptal

Aug 2019 - Sep 2021

Delivered high-impact product designs for diverse US/EU clients, leveraging advanced technologies like AR/VR to solve complex problems.

  • Designed an AR surgery-trainer UI for Microsoft HoloLens, increasing surgeon task success by 22%.
  • Built a virtual property exploration experience that increased qualified real estate inquiries by 18% within 3 months.
  • Conducted usability studies and user walkthroughs to iterate on interaction models and reduce the learning curve.
  • Delivered projects across US/EU clients using fully asynchronous hand-offs and annotated Figma files.

Senior Product Designer

Heftybyte Inc.

Apr 2017 - May 2018

Spearheaded product UX for mobile applications, including a successful Ethereum wallet and a commuter ride-sharing platform.

  • Created a mobile Ethereum wallet that secured $7M in ICO funding and reached 10,000 early users.
  • Refined backup UX through iterative testing, reducing onboarding drop-off by 35%.
  • Led product UX for a commuter ride-sharing platform in NYC, improving user task success by 22%.

Senior Product Designer

Intelia.io

Oct 2016 - Apr 2017

Designed and developed critical healthcare platforms, improving efficiency and clarity for medical professionals and graduates.

  • Shipped a HIPAA-compliant surgical-planning tool, reducing consultation time by 15% and increasing decision confidence by 20%.
  • Developed a hospital-match platform for medical graduates, increasing placement match efficiency by 30%.
  • Conducted contextual interviews with clinicians and students to map decision paths and build for clarity.

Product Designer & Design Engineer

VConnect

Apr 2013 - Mar 2016

Redesigned and engineered marketplace experiences for millions of SMBs, significantly boosting conversion rates and product visibility.

  • Redesigned the marketplace mobile experience for 4 million+ SMBs, significantly boosting conversion rates.
  • Built a CSS-only storefront optimized for low-bandwidth vendors, driving 200,000 monthly SKU views.

Skills

Cross-functional Collaboration

  • Product Management Collaboration
  • Engineering Collaboration
  • Stakeholder Management
  • Cross-functional Leadership
  • Agile Methodologies

Compliance & Security

  • KYC
  • AML
  • FX
  • HIPAA Compliance

Product Design

  • UX/UI Design
  • Growth Design
  • Monetization
  • Conversion Optimization
  • Design Systems
  • Information Architecture
  • Interaction Design
  • Visual Design
  • Prototyping
  • Wireframing
  • Figma

User Research & Strategy

  • Behavioral Insights
  • Experimentation
  • Usability Studies
  • User Walkthroughs
  • Contextual Interviews
  • User Flows
  • User Journeys
  • Design Strategy

Industry Expertise

  • Fintech
  • Healthtech
  • Consumer SaaS
  • Crypto Payments
  • Marketplace Platforms
  • Enterprise Solutions

Technical Skills

  • AI Prototyping
  • AR/VR Design
  • CSS
  • Mobile Design
  • Web Design
  • Front-end Development (Conceptual)